Tubby Todd is a California-based, family-founded skincare brand best known for baby and family products designed for sensitive, dry, and eczema-prone skin. Its signature product, All Over Ointment, is an over-the-counter skin protectant containing 1% colloidal oatmeal as its active ingredient. The product is also listed in the National Eczema Association’s Seal of Acceptance directory.
The brand spent much of its early growth selling directly to consumers online. In January 2026, it expanded into major physical retail with a nationwide Target launch covering more than 1,100 stores and Target.com. So, is Tubby Todd actually worth buying? For parents who specifically want sensitive-skin-focused products, fragrance-free options, and a coordinated skincare range, Tubby Todd can be worth the premium. For babies with uncomplicated skin, however, there may be little reason to pay more if a less expensive product already works well.
Who Founded Tubby Todd?
Tubby Todd was founded in 2014 by husband-and-wife team Brian and Andrea Faulkner Williams. According to the company’s origin story, the business grew from the couple’s experience trying to manage their children’s dry and eczema-prone skin. The brand began as a family-focused direct-to-consumer business and gradually expanded its product range and retail presence. The company’s current positioning centers on skincare for babies, children, and families with sensitive or dry skin.
What Is Tubby Todd Best Known For?
Tubby Todd is best known for All Over Ointment. The current OTC version contains 1% colloidal oatmeal as its active ingredient. DailyMed lists its purpose as a skin protectant and says it temporarily protects and helps relieve minor skin irritation and itching associated with eczema and rashes. That wording matters.
All Over Ointment is not a cure for eczema, and customer testimonials should not be treated as clinical evidence. Its Drug Facts label provides a specific OTC use and also instructs users to stop use and ask a doctor if the condition worsens or symptoms last more than seven days. The product is also listed by the National Eczema Association in its Seal of Acceptance directory. The NEA says products receiving the Seal undergo ingredient and formulation review and must meet its testing requirements for sensitivity, irritation, and toxicity.
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The All Over Ointment: What’s Actually in It?
The current fragrance-free OTC formula contains 1% colloidal oatmeal along with ingredients such as beeswax, glycerin, jojoba esters, avocado extract, cucumber extract, honeysuckle extracts, mango extract, and other ingredients listed on its Drug Facts label. The formula is designed as a rich ointment rather than a lightweight lotion. That makes it more appropriate for people who prefer a thicker layer on dry or irritated areas.
Tubby Todd also sells an Original Formula All Over Ointment that does not contain colloidal oatmeal. The company specifically describes that version as a fragrance-free formula for people who may prefer to avoid oat ingredients. This difference explains why older reviews and ingredient databases can show formulations that don’t exactly match the current OTC All Over Ointment.
Fragrance-Free vs. Lavender + Rosemary
The fragrance-free All Over Ointment does not list added fragrance in its inactive ingredients. The Lavender + Rosemary version is different: its Drug Facts listing includes fragrance, lavender oil, and lavandin oil. If you’re specifically trying to minimize fragrance exposure, choose the fragrance-free version rather than assuming every Tubby Todd product is fragrance-free.
Does All Over Ointment Help With Eczema?
There are two separate questions here: what the product is labeled to do and whether it will work for an individual child. The official OTC label says All Over Ointment temporarily protects and helps relieve minor skin irritation and itching associated with eczema and rashes. The brand also markets the product as suitable for sensitive skin and says it is pediatrician- and dermatologist-tested.
The National Eczema Association currently lists the product in its Seal of Acceptance directory, which provides an additional independent product-screening signal. None of that guarantees that it will work for every child. If eczema is severe, infected-looking, spreading, painful, worsening, or not improving, professional medical advice is more appropriate than repeatedly changing skincare products.
Tubby Todd’s Main Products
Tubby Todd sells products across several baby and family skincare categories.
All Over Ointment
A thick, multipurpose ointment with a current OTC version containing 1% colloidal oatmeal. The fragrance-free 8-ounce version is currently listed at $36 on the Tubby Todd website.
Best for: people looking for a rich moisturizer/skin protectant for dry or irritated skin.
Hair + Body Wash
A cleanser designed for use on hair and body, including a fragrance-free version. Target’s current listing shows strong customer interest, although reviews are individual experiences rather than clinical evidence.
Best for: parents who want one cleanser for bath time instead of separate hair and body products.
Everyday Lotion
A lighter daily moisturizer intended for general hydration and sensitive skin.
Best for: everyday moisturizing when a thick ointment is unnecessary.
Sweet Cheeks Diaper Products
Tubby Todd sells diaper-rash products including Sweet Cheeks Diaper Paste Spray. The brand positions these products as protective diaper-care products.
Best for: parents who prefer a dedicated diaper-rash product rather than using a general moisturizer.
Bye-Bye Cradle Cap
Bye-Bye Cradle Cap is a targeted scalp product containing 0.95% pyrithione zinc. The National Eczema Association currently lists it in its Seal of Acceptance directory and describes it as a product intended to help fight, improve, and prevent cradle-cap symptoms such as scaling, redness, and irritation.
Best for: families specifically looking for a targeted cradle-cap product.
Mineral Sunscreen
Tubby Todd also sells mineral sunscreen products using mineral UV filters such as zinc oxide.
Best for: families looking for mineral sunscreen options within the same brand.
How Much Does Tubby Todd Cost?
Tubby Todd generally sits above basic drugstore baby-skincare brands, although prices vary by product, size, retailer, and promotion.
At the January 2026 Target launch, the brand listed these prices:
| Product | Target launch price |
| All Over Ointment, 3.5 oz | $21.99 |
| All Over Ointment, 8 oz | $35.99 |
| Hair + Body Wash, 8.5 oz | $16.99 |
| Everyday Lotion, 8.5 oz | $16.99 |
| Sweet Cheeks Diaper Paste Spray, 2 oz | $15.99 |
| Cradle Cap Gel, 1.8 oz | $15.99 |
| The Regulars Bundle | $49 |
These were the prices announced for the January 2026 Target launch and should not be treated as permanent prices. Retailers can change pricing, promotions, and availability.
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Where Can You Buy Tubby Todd?
Tubby Todd products are sold through the brand’s website and Amazon. Since January 2026, the brand has also been available at more than 1,100 Target stores across the United States and on Target.com. Availability varies by product and location, so checking the specific retailer listing is the safest way to confirm current stock and price.
Is Tubby Todd Worth the Price?
It can be-but the premium isn’t automatically justified for every family.
The strongest case for Tubby Todd is that it offers a coordinated range of products focused on sensitive skin, including fragrance-free options and targeted products for different skincare needs.
The strongest argument against it is price. If a cheaper fragrance-free cleanser or moisturizer already keeps your baby’s skin comfortable, switching to Tubby Todd may not provide enough additional value to justify the extra cost.
Tubby Todd may be worth buying if:
- Your child has dry or sensitive skin.
- You specifically want fragrance-free options.
- You prefer richer products such as All Over Ointment.
- You want several baby-skincare products from one brand.
- You value the convenience of buying the products at Target or online.
- A specific Tubby Todd product has worked well for your family.
You may not need Tubby Todd if:
- Your baby has uncomplicated, normal skin.
- A less expensive fragrance-free moisturizer already works.
- You’re mainly paying for the brand’s “clean” positioning.
- You expect an OTC skincare product to replace medical treatment for persistent eczema.
What About Tubby Todd’s “Clean” and Plant-Based Claims?
Tubby Todd markets many of its products around plant-based ingredients and “clean” formulation standards. Those terms should not be treated as medical guarantees. “Plant-based” does not automatically mean that a product cannot irritate sensitive skin. Likewise, “clean” is a marketing term rather than a standardized medical definition.
For sensitive or eczema-prone skin, the more useful approach is to examine the actual ingredient list, the product’s intended use, and whether the formulation contains ingredients you already know your child reacts to. The National Eczema Association also recommends checking product labels for ingredients that may trigger individual sensitivity and notes that even products carrying its Seal may not be suitable for every person with eczema.
What Do Customers Say About Tubby Todd?
Customer feedback is generally favorable, particularly around All Over Ointment. Tubby Todd currently displays more than 16,000 five-star reviews on its All Over Ointment page. Target’s current Hair + Body Wash listing also shows thousands of ratings and a strong overall average, although customer reviews include both positive experiences and complaints.
That is useful for understanding customer sentiment, but reviews have an important limitation: they are not clinical evidence. One family’s improvement in eczema does not establish that the product will produce the same result for another child. The most sensible use of reviews is to learn about texture, scent, packaging, usability, and common customer experiences-not to treat testimonials as proof of medical effectiveness.
Who Should Buy Tubby Todd-and Who Should Skip It?
Here’s the simplest decision framework:
| Your situation | Verdict |
| You need a rich moisturizer for dry/sensitive skin | Worth considering |
| You specifically want fragrance-free options | Good fit |
| You want a coordinated baby-skincare range | Convenient choice |
| Your baby has normal, uncomplicated skin | Probably optional |
| You’re looking for the cheapest effective skincare | Compare alternatives first |
| Your child has persistent or severe eczema | Don’t rely on skincare alone |
| You already have a cheaper product that works | No strong reason to switch |
The key is to judge the individual product, not the brand name.
Frequently Asked Questions
Is Tubby Todd safe for newborns?
Tubby Todd says All Over Ointment is gentle enough for newborns and describes it as pediatrician- and dermatologist-tested. That is a company/product claim, not a guarantee that every Tubby Todd product will be appropriate for every newborn. Follow the product’s directions and speak with a pediatrician about severe eczema, broken skin, suspected allergies, or other concerning symptoms.
Is Tubby Todd sold in stores or only online?
It is no longer online-only. Tubby Todd launched nationwide at more than 1,100 Target stores and Target.com in January 2026. The brand also continues to sell through its website and Amazon.
What’s the difference between All Over Ointment and Everyday Lotion?
All Over Ointment is the thicker, more occlusive product and contains 1% colloidal oatmeal in its current OTC version. Everyday Lotion is designed as a lighter daily moisturizer. For very dry areas, an ointment may feel more appropriate. For routine whole-body moisturizing, a lotion may be easier to spread.
Does Tubby Todd use fragrance?
Some products are fragrance-free while others are scented. The fragrance-free All Over Ointment does not list fragrance in its inactive ingredients, while the Lavender + Rosemary version includes fragrance, lavender oil, and lavandin oil. Always check the exact product and variant before purchasing.
Does All Over Ointment treat eczema?
The current OTC Drug Facts label says it temporarily protects and helps relieve minor skin irritation and itching due to eczema and rashes. It should not be described as a cure for eczema. Persistent, severe, worsening, or infected-looking eczema should be evaluated by a healthcare professional.
Does Tubby Todd have an eczema-friendly product?
Yes. All Over Ointment Eczema Treatment is currently listed in the National Eczema Association’s Seal of Acceptance directory. The Seal is a product-screening program, not a guarantee that the product will work for every individual.
Is Tubby Todd worth the money?
It depends on your needs. If a particular Tubby Todd product works well for your child’s dry or sensitive skin and you value its formulation, texture, fragrance-free options, or convenience, the premium may be worthwhile. If your child has normal skin or a cheaper product already works well, there may be little reason to pay more.